M.A.M.A. Training - seb thomas

M.A.M.A. Training - Men Assisting Moms Ascending

A troubling trend was emerging in New York City, men not helping moms with their strollers up subway steps. So for Mother's Day we created a workout that got men to step up and help. We called it M.A.M.A Training: Men Assisting Moms Ascending.

Our little internal project with a nonexistent budget ended up getting a lot of love in places like secretnyc, babylist, bantrparents as well as standard ad-sites like adage, musebyclios, lbb and campaign.